Freelance copywriters have a great deal to offer business owners – large and small. In this Internet-happy market, this is where your website is supposed to work for you. Yet, many copywriters sometimes forget this simple bit of wisdom: Focus on the customer, not you – the copywriter. Anything you say should mirror what you think your potential target customer would want to know in order to decide if you are the right copywriter.
They want to if you are the right copywriter for them. Your website should tell your prospects how they will benefit by hiring you. How you save them time. Show them that you can capture the attention of the market they wish to sell to. Prove to them you have the experience or know-how to write blog posts for them that will drive traffic to their websites.
The copywriting program you graduated from is neither here nor there. These are business owners (not law school admissions directors). They are looking for writers whose web pages say:
• Can you sell their stuff to their customers?
• Do you have skills to change their customers’ minds about something?
• Can you assist in their social media efforts so that they can raise their company profiles and generate more leads and more clientele?
• Can they afford you?
• Do you have the credentials that demonstrate you can do the job?
Your website content should show and tell your potential customers these the answers!