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Increase Your Visitor’s Interest In What You’re Selling . . . Refocus the...
Freelance copywriters have a great deal to offer business owners – large and small. In this Internet-happy market, this is where your website is supposed to work for you. Yet, many copywriters...
View ArticleI’m a Damn Good Copywriter! Why Do Employers Keep Posting Job Ads...
Let me start this post by countering an all-too-common offense taken by traditional copywriters who tend to rise up when they hear terms like “digital copywriting.” Employers who specify “digital...
View Article15 Blogs for Freelance Copywriters to Run to When They Need Answers
If you asked freelance copywriters, even some new ones, to name the blogs that give them the most value in terms of their freelance professions, they’d probably name the blogs of the usual suspects:...
View ArticleCopywriters v. Writers: The Do-It-Yourself Marketing Mistake That’s Costing...
“Mirror the reader to himself and then show him afterward how your product fits his needs.” – Raymond Rubicam Beauty may have the ability to contort itself to accommodate the viewer, but value through...
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